Friday 12 October 2018
FRAMExperience
with
61 rue de Varenne / 55 rue de Bellechasse
75007 Paris
The recent collaboration between Bertrand Scholler and a few founders of French startups has resulted in an experimentation in Paris, named : FRAMExperience. Those 8 ambitious art market participants hope to redesign some of the art market modus operandi through a single event, combining a more comfortable past and a more dynamic future.
FRAMExperience Paris, a personalized event and a laboratory for experimentation. Because Paris is already crowded with fairs, while the market is not so large, we really want to go intimate and make it the place to try all our concepts, like mixing exhibitors and relevant digital start-ups, tradition and modernity, food and music, etc. All day long there are to be speed dating for projects, lectures and contemporary art on the walls, with daily changes of curation. All is centred in few spaces in the heart of Paris, at walking distance from some of the most significant cultural monuments of the city, but also FIAC. FRAMExperience Paris will be the perfect place for testing and sharing new ideas and concepts, including a test of the mutual compatibility of 55Bellechasse and new business partners or even collaborators. We would expect that Paris will be a useful testing ground for both ideas and activities – and would inform significantly the decision making for what we do in Miami and then Basel, how we do it and with whom we do it.
